Book description
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Saad al Barrak has been a pioneer of this Arab renaissance. In just
seven years, he transformed a moribund ex-state-owned telecoms operator,
MTC, from its base of 500,000 customers in Kuwait into the international
giant Zain, a company with 72 million customers across 22 countries in
the Middle East and Africa. Over the same period, revenues leapt from 0
million to a staggering
billion.
Saad al Barrak has followed a distinctive philosophy of leadership and
management, insisting that the purpose of business is to create "a
wonderful world". Indeed, leading global consultants McKinsey admit
Saad al Barrak has changed their business models.
His approach has its origins in the souks of his native Kuwait, but is
shaped by a US education; by invasion, occupation and war in the modern
Middle East and by modern management gurus like Steve Jobs.
His call to "be bold, be daring, be different" saw Zain
operate in challenging markets like post-war Iraq and sub-Saharan Africa
and, for the first time, in A Passion for Adventure, Saad al Barrak
tells the inside story of the audacious, 2005 "Easter weekend"
. 3billion purchase of the African operator Celtel.> >
Saad al Barrak has been a pioneer of this Arab renaissance. In just
seven years, he transformed a moribund ex-state-owned telecoms operator,
MTC, from its base of 500,000 customers in Kuwait into the international
giant Zain, a company with 72 million customers across 22 countries in
the Middle East and Africa. Over the same period, revenues leapt from 0
million to a staggering
billion.
Saad al Barrak has followed a distinctive philosophy of leadership and
management, insisting that the purpose of business is to create "a
wonderful world". Indeed, leading global consultants McKinsey admit
Saad al Barrak has changed their business models.
His approach has its origins in the souks of his native Kuwait, but is
shaped by a US education; by invasion, occupation and war in the modern
Middle East and by modern management gurus like Steve Jobs.
His call to "be bold, be daring, be different" saw Zain
operate in challenging markets like post-war Iraq and sub-Saharan Africa
and, for the first time, in A Passion for Adventure, Saad al Barrak
tells the inside story of the audacious, 2005 "Easter weekend"
. 3billion purchase of the African operator Celtel.>
