Book details

Book description

Growth is high on the agenda of companies around the world today. This book, based on several years of new research by the world's leading management consultants McKinsey & Company, presents powerful new insights into sustained profitable growth. The authors demonstrate that growth does not happen by default or by accident. Growth happens by design and with a specific intent. This book contains a simple but robust framework to help managers design a company for successful growth. It is supported by fascinating and insightful stories from growth giants, including lesser known ones, from around the world. Written by seasoned growth experts and practitioners, the ideas and methods in this book have been tried and tested on real-life companies.