Book description
'Storytelling that brings out the romance of entrepreneurship... A book
to savour' - Subroto Bagchi 'An entrepreneur is someone who stands up to
the universe, to all that has come before, and says, “I can know your
essence, I will change your expression.”' Through the true stories of
two sets of people who braved the rough road, Start-up Sutra presents
entrepreneurship in its essence - not a checklist to be crossed, but a
passion to be lived; an iterative process of near-death experiences and
incredible turnarounds that founders of businesses navigate by a
combination of chutzpah, sagacity and sheer brazen luck. In bringing to
life the daily dramas, the struggles in the trenches, the battles with
inner demons and impossible external odds on the journey to achievement,
it enumerates the five Sutras that people capable of building businesses
necessarily possess. If you have ever dared to dream big, this book will
change your life. If you have longed to be truly alive, your journey
starts here. 'Partly slice-of-life and partly management advice with
generous dollops of spiritual wisdom… Certain to appeal to eager
entrepreneurs, mid-career professionals and those who secretly nurture
the entrepreneurial dream. Equally, a great guide book for the families
and friends of entrepreneurs.' - Deep Kalra' 'Storytelling that brings
out the romance of entrepreneurship... A book to savour' - Subroto
Bagchi 'Partly slice-of-life and partly management advice with generous
dollops of spiritual wisdom… Certain to appeal to eager entrepreneurs,
mid-career professionals and those who secretly nurture the
entrepreneurial dream. Equally, a great guide book for the families and
friends of entrepreneurs.' - Deep Kalra' Rohit Prasad likes to think
of himself as an academic entrepreneur who combines scholarship along
with an entrepreneurial instinct to create a space for policy impact in
the telecom sector of the Indian economy. In order to nurse wounds
acquired in the course of pursuing this rather ambitious and farfetched
goal, he vents his energy on various entrepreneurial projects. In the
course of his dabblings, he stumbled upon a publisher who liked the
coffee at MDI Gurgaon, the business school at which he teaches, and an
entrepreneur whose story showed clear signs of having been lifted from a
movie. That's how this book happened. Having overcome his writer's block
with the writing of Startup Sutra, Rohit is currently working on a book
on the concepts and practice of spectrum management.'
