Book description
This work offers a summary of the book "GOOD TO GREAT: Why Some
Companies Make the Leap … and Others Don't" by Jim Collins. Jim
Collins is the founder of a management research laboratory in Boulder,
Colorado. He has spent more than 10 years studying and analyzing how
great companies achieve superior performance, grow and then perform
consistently well. The results of this analysis have been contained in
the four books he has co-authored including Built to Last and Beyond
Entrepreneurship. Can a good company become great, and if so, how does
that transition process occur? To answer that question, the 40-year
operating results of 1,435 established companies were analyzed. From
that database, 11 companies were identified which had made a sustainable
transition from being good (or average or mediocre) to great. How did
these 11 companies become great, and are those lessons replicable? As
Jim Collins explains in Good to Great, none of these companies launched
radical or high profile change programs. Nor did they have a miracle
moment where a flash of inspiration showed them the way to the
"Promised Land". Instead, they used down-to-earth and
pragmatic programs. In this compelling analysis, the author explains
their good-to-great transition process. Filled with revealing stories
and practical examples, Good To Great is a must read for entrepreneurs.
