Book description
This work offers a summary of the book "The Innovation Secrets of
Steve Jobs" by Carmine Gallo. Carmine Gallo is a communication
skills coach who works with CEOs and executives at leading companies
including Intel, IBM, Chase, Nokia, The Home Depot, Bank of America and
others. He is the founder of his own consulting firm, Gallo
Communications. In The Innovation Secrets of Steve Jobs, the author
talks about Steve Jobs, cofounder and CEO of Apple, the electronic
powerhouse. Steve Jobs is widely regarded as one of the most successful
innovators in history. Carmine Gallo wonders how he pulls that off.
Well, for one thing, the author doesn't believe a rigid step-by-step
method exists for innovation. Nor do Apple employees attend classes or
seminars on "How to innovate". Instead, Steve Jobs has
achieved genuine breakthrough success by applying seven general
principles: 1. Do what you love; 2. Aspire to change the world; 3.
Kick-start your brain; 4. Sell dreams, not products; 5. Say no to the
unnecessary; 6. Create insanely great experiences; 7. Master delivering
the message. The Innovation Secrets of Steve Jobs offers precious
guidance as it presents key principles that allowed Steve Jobs to
constantly brilliantly innovate.
