Book description
From Nyet to Da illuminates the dynamics of traditional Russian
culture in the framework of contemporary events. Yale Richmond
enlightens readers about virtually every aspect of Russian life,
covering social and interpersonal skills as well as the underlying
cultural assumptions and values of the Russian people. The fourth
edition is completely up-to-date and covers the current political,
social and economic realities of The New Russia.
This book is certainly most useful to the first-time visitor to
Russia and could be equally useful to anyone, businessperson or
diplomat, negotiating with Russians. Yale describes at some length the
similarities and the differences between Russians and Americans.--John
Handley, American Diplomacy. Yale Richmond, a former U. S. Foreign
Service Officer, worked on U. S.-Soviet exchanges for more than twenty
years, including a tour of duty as Conselor for Press and Culture in the
American Embassy in Moscow. Yale Richmond is also the author of Into
Africa, From Da to Yes: Understanding the East Europeans and Practicing
Public Diplomacy: A Cold War Oddyssey.