Book description
For more than a decade, Into Africa has provided valuable advice to
those who are interested in traveling to, living in or working in
sub-Saharan Africa--business people, human rights and development
workers, diplomats, academics and trainers--and anyone else who seeks
a better understanding of the cultural characteristics of this dynamic
part of the world. This new and expanded edition of Into Africa brings
a fresh view on sub-Saharan Africa, showing how its nations have
adapted to Western ways while retaining their cultural traditions and
diversity. With depth and sensitivity, Into Africa examines the
effects of community, ethnicity and language on doing business and
establishing professional and personal relationships in African
countries. The book explores regional differences, offers detailed
guidelines for conducting training programs in Africa and examines
issues that reflect the complex relationships involved, including
increased trade with the U. S. and Europe, the role of politics and
business, changes in mass communication and the continuing threat of HIV/AIDS.
An invaluable source for anyone wanting to experience Africa. The
authors begin with a subject of unimaginable scope and somehow make it
concise and comprehensible - a truly magnificent work for both scholar
and novice. Warren M. Robbins, Founding Director Emeritus, National
Museum of African Art, Smithsonian Institution. Yale Richmond is a
veteran of thirty years as a cultural officer in the U. S. Foreign
Service with postings around the world. He is also the author of From
Nyet to Da and From Da to Yes.
