Book description
Learn about Behavioral Economics with iMinds insightful knowledge
series. According to most economics textbooks, human beings are
super-rational creatures who know what is in their own best interests
and always act accordingly. When making a decision to buy something, the
rational consumer will evaluate all the possible alternatives before
making a purchase, having already conducted research on the state of the
market. They would not buy something on the spur of the moment, or on
the recommendation of a friend. Nor would a rational consumer be unduly
influenced by advertising or a brand name in making purchasing
decisions. This explanation of human behaviour is known as the rational
agent model. Sound realistic?iMinds brings targeted knowledge to your
eReading device with short information segments to whet your mental
appetite and broaden your mind. iMinds unique fast-learning products
have been praised in the Financial Times, Wired, Vogue, Robb Report, Sky
News, LA Times, Mashable and many others.. the future of general
knowledge acquisition. Learn about Behavioral Economics with iMinds
insightful knowledge series. According to most economics textbooks,
human beings are super-rational creatures who know what is in their own
best interests and always act accordingly. When making a decision to buy
something, the rational consumer will evaluate all the possible
alternatives before making a purchase, having already conducted research
on the state of the market. They would not buy something on the spur of
the moment, or on the recommendation of a friend. Nor would a rational
consumer be unduly influenced by advertising or a brand name in making
purchasing decisions. This explanation of human behaviour is known as
the rational agent model. Sound realistic?iMinds brings targeted
knowledge to your eReading device with short information segments to
whet your mental appetite and broaden your mind. iMinds unique
fast-learning products have been praised in the Financial Times, Wired,
Vogue, Robb Report, Sky News, LA Times, Mashable and many others.. the
future of general knowledge acquisition.
