Book description
Dark Art' lifts the lid on the covert world of business and
financial public relations. Tim Burt, former award-winning journalist
at the 'Financial Times', charts the upheaval of an industry that
generates multi-million dollar revenues for mainly private, and
tightly held, agencies around the world. He sets out to explain the
new tactics shaping strategic communications in the 21st century, and
questions whether the industry can live up to its promises in a world
where the media itself is facing an existential threat. As the
industry struggles to adapt, Burt investigates the impact of the
evolving digital environment, and the likely winners and losers from
the old 'dark art' of spin. What emerges is a tale of corporate
intrigue, where larger-than-life millionaires agonise about their
reputations, where business promises are made and broken, and where
demands grow for strategic communications services that can be
trusted. Based on high-profile examples of contemporary corporate
crises, this is a unique insider view on a discreet industry at a time
of unprecedented change. 'Dark Art' examines the challenges facing the
PR industry and sets out a vision of how the industry might evolve.
Formerly an award-winning journalist at the 'Financial Times', Tim
Burt is now managing partner at StockWell Communications, where he
provides strategic counsel to some of the world's largest companies. He
is a former partner at Brunswick, one of the world's largest PR
agencies. He lives in London. Formerly an award-winning journalist at
the 'Financial Times', Tim Burt is now managing partner at StockWell
Communications, where he provides strategic counsel to some of the
world's largest companies. He is a former partner at Brunswick, one of
the world's largest PR agencies. He lives in London.
