Book description
Brand Licensing is the most exciting and inspiring element of the
marketing mix, reaching all of us in every product sector from clothing,
food, giftware, household, music and publishing to stationery and toys.
Brand Licenses can come from a fantastic variety of backgrounds
including the arts, design, entertainment, celebrities, online and
sport. Whether you are a brand owner looking to license out your brand
or a manufacturer thinking of buying into a license, getting it RIGHT
has never been so important. Secrets of $uccess in Brand Licensing is
written by Brand Licensing Industry experts, Andrew Levy and Judy
Bartkowiak who share their years of practical experience and contacts
worldwide to bring you the inside story on todays successful brand
licensing campaigns. What is Brand Licensing?; What makes a successful
Brand License?; The process of Brand Licensing; The role of key players
in Brand Licensing; Promoting your Brand License; Maximising Retail
Impact; Keeping up with information and news on Brand Licensing. There
is a plethora of successful globally Licensed Brands all competing for a
share of retail space. This book is the key to unlocking the inside
track on Brand Licensing. Brand Licensing is the most exciting and
inspiring element of the marketing mix, reaching all of us in every
product sector from clothing, food, giftware, household, music and
publishing to stationery and toys. Brand Licenses can come from a
fantastic variety of backgrounds including the arts, design,
entertainment, celebrities, online and sport. Whether you are a brand
owner looking to license out your brand or a manufacturer thinking of
buying into a license, getting it RIGHT has never been so important.
Secrets of $uccess in Brand Licensing is written by Brand Licensing
Industry experts, Andrew Levy and Judy Bartkowiak who share their years
of practical experience and contacts worldwide to bring you the inside
story on todays successful brand licensing campaigns. What is Brand
Licensing?; What makes a successful Brand License?; The process of Brand
Licensing; The role of key players in Brand Licensing; Promoting your
Brand License; Maximising Retail Impact; Keeping up with information and
news on Brand Licensing. There is a plethora of successful globally
Licensed Brands all competing for a share of retail space. This book is
the key to unlocking the inside track on Brand Licensing.
