Book description
The Smart Entrepreneur features real-life case studies as well as
in-depth analysis by authors with direct experience of developing
start-ups and venture coaching. Also available as a full ebook and
print edition, here The Smart Entrepreneur has been divided into four
mini-manuals: Idea creation and evaluation; From idea to business
proposition; Proof of concept; and Marshalling resources. Each section
offers practical advice and guidance to cover all aspects of your
venture, from building a smart business proposition to assembling a
dynamic team, carrying out affordable yet effective market research
and seeking investment. Part II looks at the broadening of an initial
idea for a product, service or application into a rounded business
strategy, by employing preferred witness research to identify and
roughly quantify a target market. We show you how to consider the
opportunities or limitations of your prospective business environment,
how to protect your ideas and invetnions from imitation by
competitors, and how to draw on this information to shape a commercial strategy.
Bart Clarysse is a Professor of Entrepreneurship at Imperial College
Business School in London and Universiteit Gent. He has over 15 years'
experience in coaching entrepreneurs and has been a co-founder of
several start-ups himself. He is the Director of the Innovation,
Entrepreneurship and Design Programme at Imperial College Business
School. Sabrina Kiefer is a venture coach on the Innovation,
Entrepreneurship and Design programme at Imperial College Business
School, which adopts the approach set out in this book. Previously she
has worked for the Associated Press, 'Business Week' and the 'Financial
Times'.
