Book description
The success of today's whisky industry was based largely on the
commercial drive and foresight of a select group of whisky merchants
who took the business world by storm in the late-18th and early-19th
centuries. As the manufacture of blended whisky took off, the likes of
Tommy Dewar, Thomas Buchanan, John Walker, Arthur Bell and Peter
Mackie all established brands that have remained amongst the
top-selling whiskies in the world. These men had much in common: they
were all Scots from humble beginnings, served long apprenticeships and
ultimately set out on their own to build their own companies. This is
the story of how these Scots changed the face of the world of whisky
for ever, and in doing so became incredibly wealthy. The industry that
they took by the scruff of the neck has never looked back and many of
the sales techniques and the business culture they created are still
in place today.
Allen Andrews was born in Greenwich in 1913 and was educated at
Bancroft School and St John's College, Oxford. Many of his books have
been translated into foreign languages. He died in September 1984.
