Book description
'What can I do now to achieve breakthrough results in my business
area?' Faster rates of change in the business world and in the world
around us mean that we need to get 'out of our boxes' just to adapt
productively to the changes taking place, let alone to develop a
competitive edge for the future. Business Beyond the Box is about
developing the ability to create a flow of ideas that will bring about
a step-change in actual results. Your mind is a brilliant personal
cranial computer which most of us don't know how to operate. The only
thinking strategy most of us know is logical analysis; and the only
alternative strategy we know is a vague form of brainstorming, which
rarely delivers.
Business Beyond the Box is about applying your
mind to eight thinking strategies which work, based on a new concept
called triangular thinking. Linear or vertical thinking was always
close to tunnel vision. Then came lateral thinking, which brought a
breadth of thought, but often ended up with ideas too impractical for
business. Triangular thinking solves these limitations by being
directly focused on bottom-line business results. It involves doing
three things together: picturing a step-change, building knowhow, and
using creative thinking - all focused on achieving real-world
results.
This is a breakthrough book because the strategies it
outlines are surprisingly effective at getting step-change results
from relatively easy changes. Its techniques are:
Monday
morning do-able: everyone can use them today. The book provides many
simple examples, tips and exercises to bring the methods to
life.
Proven in practice: this book has been written by a
practising senior executive in a major multinational company. The
strategies, tips and techniques are proven in the heat of
battle.
Direct to results: they focus each individual's
thinking and energies directly on how to get step-change results in
contrast to indirect or interim activities like team-building or
empowerment.
Business Beyond the Box will give you the secrets of
breaking through the box of incrementalism, of the self-imposed
limitations you hardly realise are there, and applying new mindsets to
achieve step-change results. This book will improve you and your
organization's ability to innovate rather than administrate; to look
at what can be rather than what is; to work with boundaries rather
than work within boundaries.
John O'Keeffe has had a fast-track career through marketing and
general management, with worldwide experience. O'Keeffe received a
Masters degree in Chemical Engineering from the University of Cambridge,
and started up businesses in the Middle East during his early
professional career. In 1995 he was made the President of Health and
Beauty Care Products in Europe, and a Group Vice President for Procter
& Gamble--one of the world's largest consumer goods companies. Since
then, O'Keeffe has become an international speaker and consultant.