Rethinking the Future - Rethinking Business, Principles, Competition,
Control, Leadership, Markets and The World
Book description
Everywhere we look today, powerful new forces are reshaping the
world. Traditional boundaries between industries, disciplines and
countries are blurring, and the old rules of management no longer make
sense in a post-industrial world. This book is a meeting of the minds.
It provides a unique opportunity to gain insights into tomorrow from
today's most highly regarded business thinkers whose cutting-edge
advice has helped to guide many thousands of corporations through the
changing business landscape. Now, in a series of original and
inspirational contributions, they define the new paradigm that will
transform business and society in the 21st Century. Rethinking the
Future: Rethinking Business Principles, Competition, Control,
Leadership, Markets and the World looks at how organizations can be
redesigned to survive and thrive in tomorrow's hypercompetitive global
environment. Rethinking the Future gives readers a framework for
understanding the big picture. It provides a panoramic perspective
that is accessible and lies within an easily understood context. This
book takes the place of an entire bookshelf on business strategy. It
is essential reading for anyone concerned with business success beyond
the next quarter. "The distinguished contributors provide
important conceptual components out of which the next business
paradigm will be built. The pages teem with provocative, illuminating
ideas, good questions, fresh insights and alternative ways of thinking
about the competitive/cooperative combat to come." --Alvin
Toffler "If you have ever wanted to look into a crystal ball and
see the way of the future, this book is the one for you...contains
some fascinating insights." --Management Consultancy
Rowan Gibson is an independent business consultant who works in close
cooperation with EURO RSCG--a global advertising agency network whose
clients include Microsoft, Procter & Gamble, Compaq, BMW and
Philips. Visit Rowan Gibson's website at www. RethinkingGroup. com
Rowan Gibson is an independent business consultant who works in close
cooperation with EURO RSCG--a global advertising agency network whose
clients include Microsoft, Procter & Gamble, Compaq, BMW and
Philips. Visit Rowan Gibson's website at www. RethinkingGroup. com