Book description
This updated edition in paperback of the bestselling and critically
acclaimed book on the rise of Google and the 'search industry"
contains a major new Afterword from John Battelle. The rise of Google
is one of the most amazing stories of our time. Google's enormous
impact straddles the worlds of technology, marketing, finance, media,
culture, dating, job hunting, and just about every other sphere of
human interest. And no one is better qualified to explain this entire
phenomenon than John Battelle, the acclaimed Silicon Valley journalist
who co-founded "Wired" and founded "The Industry
Standard". Much more than just a business book, this explains how
the search industry is changing the way we live in profound and
unpredictable ways. "The Search" contains exclusive
interviews with some of the biggest names at the top companies
including Google founders Larry Page and Sergey Brin. Google is the
No. 1 search engine and is now a recognised word in its own right -
they receive over 200 million search requests every day and it is
estimated that over 80 per cent of webusers turn to Google first.
The Search is a fascinating story of the original and rapid rise of
Google and the industry it leads..At once exhilarating and frightening.
Sir Arthur C. Clarke, Times Higher Education Supplement "A highly
readable account of Google's astonishing rise"The Economist "A
compelling glimpse of the search industry's early years.....Full of
colour from first-hand interviews, it helps answer the basic question:
How did Google jump so far ahead in this seemingly obvious bonanza of a
market?" Business Week "A brilliant business book. All
searchers should read it." Walter Isaacson, CEO of the Aspen
Institute; former editor of Time." John Battelle is a cofounding
editor of Wired and the founder of The Industry Standard, as well as
TheStandard. com. He is currently program chair for the Web 2. 0
conference, a columnist for Business 2. 0, and the founder of Federated
Media Publishing, Inc. Visit John's Searchblog at www. battellemedia.
com.
