Book description
The vast majority of searchers never make it past page two of
Google or click on sponsored listings, so being at the top of the
standard search results can literally transform your business. Having
your site in the top 10 is like having a store near the entrance of
the largest shopping mall in history, while if you're outside the top
20 you could experience the frustration of an empty shop with few
visitors and poor conversion rates. Search engine optimization (or SEO
for short) involves making it easy for search engines to find your
website and boosting your position in their rankings. Get to the Top
on Google is the first book to address all aspects of search engine
marketing comprehensively through a simple, seven-step methodology,
tried and tested with clients small and large, including Amazon and
Microsoft. Designed to be accessible for the beginner but
comprehensive enough for the skilled marketer, the book is illustrated
with global case studies and covers emerging ideas in Web 2. 0, local
search optimization and the future of search itself. This book could
be the best investment you ever make in your website and your business.
David Viney is a leading SEO expert and works with companies large
and small to improve their search engine rankings. He has steered
multimillion-pound e-business projects at British Airways and Centrica,
and his clients include Amazon and Microsoft. A regular speaker at
conferences, he is a graduate of the London School of Economics, a
chartered accountant and a member of SEMPO, the Search Engine Marketing
Professional Organisation.
