Nudge, Nudge, Think, Think - Using Experiments to Change Civic Behaviour
Book description
How can governments persuade citizens to act in socially beneficial
ways? Thaler and Sunstein's book Nudge drew on work from behavioural
economics to claim that citizens might be encouraged through 'light
touch interventions' (i. e.nudges) to take action. In this
ground-breaking successor to Nudge, Peter John and his colleagues argue
that an alternative approach also needs to be considered, based on what
they call a 'think' strategy. Their core idea is that citizens should
themselves deliberate and decide their own priorities as part of a
process of civic and democratic renewal. The authors not only set out
these divergent approaches in theory but they offer evidence from a
series of experiments to show how using techniques from 'nudge' or
'think' repertoires work in practice and how that practice is made
effective. The book is unique in exploring an expanding field of policy
and social science interest - changing civic behaviour, using insights
from another growing field of social science interest - the rise of
experimental methods Peter John, Sarah Cotterill, Hanhua Liu, Liz
Richardson and Hisako Nomura are based at the Institute for Political
and Economic Governance (IPEG), University of Manchester, UK. Alice
Moseley, Graham Smith, Gerry Stoker and Corinne Wales are based at the
Centre for Citizenship and Democracy, University of Southampton, UK.
