Book description
In politics there are no prizes for second place. Packed with
advice and practical examples, this guide reveals the insider secrets
and skills you need to make sure you're a winner on election day. In
easily digestible bite-sized chapters, seasoned campaign professionals
Mark Pack and Edward Maxfield share successful tactics from around the
globe to help steer you on the course to power. Learn to hate trees,
always have more people than chairs and never, ever, forget the law of
the left nostril Â- heed these lessons and win that election.
Mark Pack is Head of Digital at MHP Communications, one of the top
ten communications consultancies in the UK. He was previously Head of
Innovations at the Liberal Democrats and ran the party's 2001 and 2005
internet general election campaigns. He is Co-editor of Liberal Democrat
Voice, one the UK's leading political blogs. Dr Edward Maxfield has
worked as a campaigns and communications professional for over a decade.
He has also worked as a lecturer, a lobbyist and for some of the world's
biggest business consultancy firms. He ran the Liberal Democrat campaign
in North Norfolk in 2001 when the party won that constituency for the
first time. He went on to join the Liberal Democrats' national campaign
department advising local campaigners and setting up a central market
research team for the party. He was a candidate in the 2009 European
Parliament elections.
