Book description
Here's how it works: you read a book, you recommend it to a friend.
That friend tells another friend. And another... until the book
becomes this year's word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on'
phenomenon, introducing us to the architects of the mightily
efficient, money-spinning model known as the Viral Loop - the secret
behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the
model at their core; all have seen their stock valuations skyrocket
within years of forming. The genius lies in the model's reliance on
replication: what's the point of using Facebook if none of your
friends can see your profile, or using Flickr if you can't share your
photos? Where's the joy in posting a video on YouTube if no one
watches it? Thus, in creating a viral product that people want, need
and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than
later...
