Book description
Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him
if his Christian name was Abdul?A" Many organisations new to the
Middle East become very successful; many more struggle, and some will
fail altogether. Often, the difference between a successful
organisation and one that fails is that organisation's level of
cultural intelligence. Cultural intelligence has never been more
important as businesses globalise, especially in parts of the world
that are very different to markets in the West. Cultural and social
mistakes can cost businesses dearly. Learning how to do business in
the Middle East without causing offence is crucial. This book provides
cultural and practical business intelligence for all Western business
people working throughout the Middle East. It also focuses on issues
specifically important to Western businesswomen, as well as for men
who might be working with Arab and Muslim women. It can make the
difference between success and failure for the reader and his or her organisation.
Donna Marsh first travelled to the Middle East in 1978. She has
worked as a businesswoman in her own right for much of her 30 year
career in corporate sales, marketing and new business development roles
in the fields of banking and information technology, travelling
throughout the Levant, Egypt and the Gulf Countries, including Saudi
Arabia. As founder of Culture Unveiled, she now provides cross cultural
business consultancy services to professionals in a variety of
multinational corporate and governmental organisations. www.
cultureunveiled. com
