Book description
Globalization is the buzzword of the 21st century. If we live in a
globalized world, what does this mean for our economies, our cultures,
our work and leisure, even our sense of ourselves? Globalization: The
Key Concepts presents an accessible and provocative guide to the way we
live now. The causes and the effects of globalization are hotly disputed
and the book aims to present the range of arguments in a clear and
balanced way. However, arguing that variation is as characteristic of
globalization as standardization, the book stresses the necessity for a
bottom-up, comparative analysis. Distinguishing between the cultural,
political, economic and ecological aspects of globalization, the book
highlights the implications of globalization for people's everyday
lives. Throughout, the discussion is illustrated with wide-ranging case
material. Chapter summaries and a guide to further reading underline the
book's concern to clarify this most complex and influential of ideas.
Globalization is the buzzword of the 21st century. If we live in a
globalized world, what does this mean for our economies, our cultures,
our work and leisure, even our sense of ourselves? Globalization: The
Key Concepts presents an accessible and provocative guide to the way we
live now. The causes and the effects of globalization are hotly disputed
and the book aims to present the range of arguments in a clear and
balanced way. However, arguing that variation is as characteristic of
globalization as standardization, the book stresses the necessity for a
bottom-up, comparative analysis. Distinguishing between the cultural,
political, economic and ecological aspects of globalization, the book
highlights the implications of globalization for people's everyday
lives. Throughout, the discussion is illustrated with wide-ranging case
material. Chapter summaries and a guide to further reading underline the
book's concern to clarify this most complex and influential of ideas.
