Book description
Food is not only something we eat, it is something we use to define
ourselves. Ingestion and incorporation are central to our connection
with the world outside our bodies. Food's powerful social, economic,
political and symbolic roles cannot be ignored - what we eat is a marker
of power, cultural capital, class, ethnic and racial identity. Bite Me
considers the ways in which popular culture reveals our relationship
with food and our own bodies and how these have become an arena for
political and ideological battles. Drawing on an extraordinary range of
material - films, books, comics, songs, music videos, websites, slang,
performances, advertising and mass-produced objects - Bite Me invites
the reader to take a fresh look at today's products and practices to see
how much food shapes our lives, perceptions and identities. Food is
not only something we eat, it is something we use to define ourselves.
Ingestion and incorporation are central to our connection with the world
outside our bodies. Food's powerful social, economic, political and
symbolic roles cannot be ignored - what we eat is a marker of power,
cultural capital, class, ethnic and racial identity. Bite Me considers
the ways in which popular culture reveals our relationship with food and
our own bodies and how these have become an arena for political and
ideological battles. Drawing on an extraordinary range of material -
films, books, comics, songs, music videos, websites, slang,
performances, advertising and mass-produced objects - Bite Me invites
the reader to take a fresh look at today's products and practices to see
how much food shapes our lives, perceptions and identities.
