Book description
First collected by his devoted family and colleagues as a 75th birthday
present, The Unpublished David Ogilvy collects a career's worth of
public and private communications - memos, letters, speeches, notes and
interviews - from the 'Father of Advertising' and founder of Ogilvy
& Mather. Still fizzing with energy and freshness more than 25 years
after it was first published, its success outside the private circle of
friends and colleagues it was created for was, in the words of one of
its editors: 'because so often he spoke out on important matters long
before the crowd caught up to him; because all of what he says, he says
so well; because so little of what he says in the book had ever before
appeared in print'. It includes The Theory and Practice of Selling the
AGA Cooker, described by Fortune magazine as 'the finest sales
instruction manual ever written', and an interview in which he makes
disclosures that even long-standing associates had never heard before.
This is a business book unlike any other: a straightforward and incisive
look at subjects such as salesmanship, management and creativity,
presented in his trademark crisp prose. Whether carefully prepared for a
lecture or as a private joke to a friend, his writing always underlines
the importance of the rule, 'it pays an agency to be imaginative and
unorthodox'. First collected by his devoted family and colleagues as a
75th birthday present, The Unpublished David Ogilvy collects a career's
worth of public and private communications - memos, letters, speeches,
notes and interviews - from the 'Father of Advertising' and founder of
Ogilvy & Mather. Still fizzing with energy and freshness more than
25 years after it was first published, its success outside the private
circle of friends and colleagues it was created for was, in the words of
one of its editors: 'because so often he spoke out on important matters
long before the crowd caught up to him; because all of what he says, he
says so well; because so little of what he says in the book had ever
before appeared in print'. It includes The Theory and Practice of
Selling the AGA Cooker, described by Fortune magazine as 'the finest
sales instruction manual ever written', and an interview in which he
makes disclosures that even long-standing associates had never heard
before. This is a business book unlike any other: a straightforward and
incisive look at subjects such as salesmanship, management and
creativity, presented in his trademark crisp prose. Whether carefully
prepared for a lecture or as a private joke to a friend, his writing
always underlines the importance of the rule, 'it pays an agency to be
imaginative and unorthodox'.
