Book description
An expert in the field of Organisational Psychology explores why
there are excessively high failure rates in Change Management rograms,
and why traditional approaches run into problems and how to avoid
them. Everyone concerned with change programs would benefi t from the
insights in this well presented volume.” Bruce Lloyd PhD, Professor of
Strategic Management, London South Bank University
Martin Roberts PhD is a management consultant with extensive
experience of Change Management in practice. He has worked at the
highest level with many of the UK top one hundred companies and also has
extensive experience in working with US corporations. Over the last
thirty years he has developed an enviable reputation for solving
problems seen by others as insoluble. He attributes this to being able
to adapt and apply to business problems techniques derived from the
field of psychology, including Gestalt Therapy, Behavioural Modification
and Transactional Analysis.