Book description
Today, people can watch television shows, feature films, live
sporting events, and just about anything they want on their computers,
tablets or phones. As the new media marketplace continues to grow, so
does demand for original content and opportunites for filmmakers.
Online distributors - such as YouTube, Hulu, and Funny or DIe - are
interested in acquiring web series (episodic digital entertainment,
like mini-TV shows) that attract audiences and appeal to advertiser.
Web TV Series...How to Make and Market Them provides advice and
expertise to help readers create their own original, successful online
shows - projects that can be profitable, potentially developed into
film or television properties, and help to start a career in the
industry. Readers will learn how to develop characters and stories
designed for new media platforms, and find tips for planning,
shooting, and editing that are tailored specifically to web series
production. This book also extensively covers the latest distribution
platforms and social media marketing strategies, as well as examples
of how to find financial sustainability through advertisers, branded
content, and sponsorship partners. Web Series has all of the tools
necessary for both aspiring and experienced filmmakers to make the
most of this growing new medium.
