Book description
In the only book of its kind, now revised and updated with the
latest research on the topic, veteran design consultant Peter L.
Phillips offers the tools for success gained from nearly thirty years
of developing corporate and brand identity programs. Readers will
discover the most effective formats for design briefs, how to
structure the best possible team, what distinguishes a great design
brief from an adequate one, how to use the brief in project tracking,
as a measuring tool, as a means of getting approval for a design
solution, and much, much more. By covering all of the essential
elements of an effective design brief, this unique and empowering
guide will help you to ensure that the goals of your corporate design
strategy are met.
