Book description
Inside the Business of Graphic Design casts a precise and realistic
light on the risks, requirements, and rewards of running a creative
and successful design business. Six sections discuss the entire cycle
of business ownership, including goal setting, finding the right
management style, cooperating with employees, triggering growth,
rethinking one's business in the face of major changes, and even
whether to stay with the business or move on. Whether you dream of
setting up a small studio, or whether you've been on your own for
years, this provocative guide is an important source of success
strategies for every graphics professional.
