Book description
By exploring the basic components of The Art of War, this
guide to personal development and success shows you how to unleash
your full potential, triumph over adversity, and achieve long-term goals.
Gerald Michaelson is author of Sun Tzu: The Art of War for
Managers, Winning the Marketing War, Building Bridges to
Customers, and 50 Ways to Close a Sale (and Keep the Customer
for Life). He has visited China to address a symposium on Sun
Tzu and conducts workshops for an agency of the Chinese government. He
has traveled extensively throughout Asia as a management coach and has
delivered presentations and workshops to audiences on five continents.
Mr. Michaelson lives in Knoxville, TN.
Steven Michaelson writes from the perspective of an
experienced, common sense, business leader. Steve has 25 years of
P&L experience spanning manufacturing, distribution, and retail
sectors. His background includes being CEO of an internet retailer,
leadership roles at successful consumer packaged goods companies
Procter & Gamble and Sara Lee, and driving growth at highly
praised regional retailers like Wegmans Food Markets. From the
backdrop of these diverse experiences, Steve uses relevant business
examples and natural insights to uniquely connect the timeless wisdom
of Sun Tzu to current business and personal challenges. Steve is
currently CEO of a fast growing consumer products company.
