Book description
The good news: America is on the brink of a new renaissance. The bad
news: Many companies, the media, and even the general population still
see America as an intellectual and cultural wasteland defined by reality
television and fast food.
In this groundbreaking book, cultural specialist Patricia Martin
challenges that presumption and argues that we are on the precipice of
a major cultural renaissance. Who we are and what we care about is
shifting-and a new set of imperatives, products, behaviors, and
ambitions is emerging.
RenGen looks at the factors giving rise to this huge economic,
social, and cultural shift, including:
- A growing desire to express new ideas and concepts aesthetically
- The renewed interest in learning fueled by the Internet
- A longing to find a new order amongst endless complexity
- Rising interest in enlightenment, evangelism, and reinventing
oneself
- Increased concern about political, social, and environmental
issues
Based on extensive research with cultural
experts/resources-including 1,400 marketing executives, major
foundations including the Wallace Foundation, cultural institutions
such as the New York Philharmonic, and "culture scouts" in
major cities-RenGen provides a lens through which you can recognize
and leverage the sea change occurring in your city, community, and the
marketplace at large.
The good news: America is on the brink of a new
renaissance. The bad news: Many companies, the media, and even the
general population still see America as an intellectual and cultural
wasteland defined by reality television and fast food.
In this groundbreaking book, cultural specialist Patricia Martin
challenges that presumption and argues that we are on the precipice of
a major cultural renaissance. Who we are and what we care about is
shifting-and a new set of imperatives, products, behaviors, and
ambitions is emerging.
RenGen looks at the factors giving rise to this huge economic,
social, and cultural shift, including:
- A growing desire to express new ideas and concepts aesthetically
- The renewed interest in learning fueled by the Internet
- A longing to find a new order amongst endless complexity
- Rising interest in enlightenment, evangelism, and reinventing
oneself
- Increased concern about political, social, and environmental
issues
Based on extensive research with cultural
experts/resources-including 1,400 marketing executives, major
foundations including the Wallace Foundation, cultural institutions
such as the New York Philharmonic, and "culture scouts" in
major cities-RenGen provides a lens through which you can recognize
and leverage the sea change occurring in your city, community, and the
marketplace at large.
