Book description
More than 5 million businesses have profited from this unique
step-by-step marketing system. The Ultimate Marketing Plan, 3rd
Edition shows you how to put together the most promotable message
possible for any product or service. Filled with practical,
no-nonsense ideas that help you position your product, build buzz and
make money, this updated edition includes expanded coverage on
Internet marketing.
Dan S. Kennedy is president of Kennedy's Inner Circle, and has
been writing sales letters for over twenty years for both large and
small businesses. He is also a popular speaker on marketing and sales
issues. His popular newsletter, The No B. S. Marketing Letter, reaches
thousands of people in the U. S. and Canada while his Web site
receives more than 10,000 dedicated visitors a month.
