Book description
Do you enjoy cooking for others? Is your buffet table a work of art?
Are your parties the best in the neighborhood? Then catering may be a
great career for you!
It's all here-from getting licenses and choosing the perfect name to
developing menus and getting the word out. Seasoned food expert and
caterer Joyce Weinberg covers all aspects of the catering business and
shares her secrets to success with you, including how to:
- Choose a specialty-fancy fundraisers, company and family
picnics, or romantic weddings
- Learn the ropes before you start your business
- Create a marketing plan that gets your company noticed by all
the right people
- Find clients and generate repeat customers
The Everything Guide to Starting and Running a Catering
Business is all you need to make your passion your profession!
Joyce Weinberg is a seasoned food industry professional with
twenty years of catering and restaurant management experience. She
designed and managed her own acclaimed restaurant and catering
company, Beyond Measure, in Philadelphia. She founded New York Food
Tours & Events, a Manhattan-based food tour and guided
tasting-event business. Ms. Weinberg lives in New York, NY.
Do you enjoy cooking for others? Is your buffet table a
work of art? Are your parties the best in the neighborhood? Then
catering may be a great career for you!
It's all here-from getting licenses and choosing the perfect name to
developing menus and getting the word out. Seasoned food expert and
caterer Joyce Weinberg covers all aspects of the catering business and
shares her secrets to success with you, including how to:
- Choose a specialty-fancy fundraisers, company and family
picnics, or romantic weddings
- Learn the ropes before you start your business
- Create a marketing plan that gets your company noticed by all
the right people
- Find clients and generate repeat customers
The Everything Guide to Starting and Running a Catering
Business is all you need to make your passion your profession!
Joyce Weinberg is a seasoned food industry professional with
twenty years of catering and restaurant management experience. She
designed and managed her own acclaimed restaurant and catering
company, Beyond Measure, in Philadelphia. She founded New York Food
Tours & Events, a Manhattan-based food tour and guided
tasting-event business. Ms. Weinberg lives in New York, NY.
