Book description
IN MARKETING What is the main difference between "pathetic"
and "profitable?" A compelling advertising headline. Veteran
marketers and entrepreneurs alike know a powerful headline is the most
important factor for putting more money in your pocket. Whether it's for
your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing
brochures .Newspaper or magazine ad .. the right advertising headline
will attract, persuade and retain your most loyal, valuable customers.
It's true. A great headline makes all the difference. Scientific tests
have proven it over and over: Just by changing a headline, you can
increase an ad's profitability by two, three, even five times. Finally,
here is the world's #1 resource for quickly and easily creating powerful
advertising headlines that are a perfect fit for your business. The kind
of headlines that produce record-breaking sales results! In this book,
copywriting expert David Garfinkel, who mentors other copywriters for
,000 and up, offers you one of his most prized possessions: his
carefully chosen, market-tested set of advertising headline templates
that truly can make you rich! "David Garfinkel is the best
copywriter I know." - Jay Conrad Levinson, author, best-selling
Guerrilla Marketing series
