Book description
Written by one of the country's leading publicists, this is an
authoritative, in-depth guide to the unique form of publicity needed
to successfully launch a book. Step by step, readers are coached
through the stages of a book's publicity lifecycle. The nuts and bolts
of book promotion are covered for fiction, nonfiction, hardcover
trade, mass market, and trade paperbacks. A thorough "publicity
toolbox" of sample press kits.
