Book description
What do ad agencies look for when casting TV commercials? This
insider's guide, written by a former actor turned ad agency exec, has
the answers. It provides stepÂ-byÂ-step instructions to help actors
understand and master the entire process, from assessing one's looks
and personality to the agency preproduction process, from reading
scripts and understanding storyboards to preparing for the audition,
doing the shoot, and more.
