Book description
Marketing is the driving force of every small business, but many
budding entrepreneurs are unsure how best to go about it. Marketing
on a Beermat, written by Beermat Entrepreneur Chris West,
brilliantly demystifies this essential area of business enterprise,
telling you everything you need to know about researching and
identifying customers, creating an impressive marketing strategy,
building marketing campaigns, and increasing consumer awareness and -
therefore - sales. It also shows that you don't need a huge marketing
budget to get results, and reveals the inexpensive but ingenious
'tricks of the trade' that are guaranteed to pay dividends. Finally,
it provides crucial insights into online resources and the UK media.
Unlike most marketing books, Marketing on a Beermat is aimed
exclusively at small and growing businesses. It is accessible,
comprehensive and written by people who have years of experience in
the start-up sector. It is guaranteed to give your small business the edge.
Chris West worked in marketing and PR with the mk Group in
Norwich, specializing in new and smaller businesses. He has founded,
co-founded and run several enterprises in the business services sector.
Chris is also a professional writer of many years standing. He has
written fiction and books on business, personal development, writing
good English and travel. He is co-author of The Beermat
Entrepreneur and of the other Beermat guides.
