Book description
Entrepreneurs are the masters of change in the modern business
environment: visionary, flexible, innovative. Large, established
organizations look ponderous in comparison - but they need to change
too, now more than ever. Can they learn from entrepreneurs? Or is the
culture clash just too great? Mike Southon and Chris West, authors of
the bestselling The Beermat Entrepreneur, believe that established
institutions can harness the entrepreneurial passions and skills of
their people. In this book, they show how. They do not claim it's easy.
Many pitfalls and dangers await the intrepid 'intrapreneur' and his or
her boss - but this book will reveal how these can be overcome, and the
goal of a vibrant, innovative and motivated organization achieved.'I
recommend this entertaining and thoughtful book to all management eager
to make a difference to their companies and to the world around them'Sir
John Rose, CEO, Rolls Royce'This is how to do corporate renewal in a
clear practical and pragmatic way - essential reading for CEO's who want
to make a lasting difference'John Bates, Adjunct Professor of
Entrepreneurship at London Business School Mike Southon is a serially
successful entrepreneur. He co-founded a consultancy in 1984, and sold
it five years later to what is now Cap Gemini Ernst & Young. He is
an active independent consultant, and has been a keynote speaker at
conferences all over the world for Microsoft, IBM, Novell, Dell,
Hewlett-Packard and many others. Chris West is a writer and journalist.
He also works in PR and Marketing, and is currently involved in his own
start-up enterprise.
