Book description
Most anti-smoking campaigns inadvertently encourage people to smoke.
The scent of melons helps sell electronic products. Subliminal
advertising may have been banned, but it's being used all the time.
Product placement in films rarely works. Many multi-million pound
advertising campaigns are a complete waste of time.
These are just a few of the findings of Martin Lindstrom's
groundbreaking study of what really makes consumers tick. Convinced
that there is a gulf between what we believe influences us and what
actually does, he set up a highly ambitious research project that
employed the very latest in brain-scanning technology and called on
the services of some 2000 volunteers. Buyology shares the
fruits of this research, revealing for the first time what actually
goes on inside our heads when we see an advertisement, hear a
marketing slogan, taste two rival brands of drink, or watch a
programme sponsored by a major company. The conclusions are both
startling and groundbreaking, showing the extent to which we deceive
ourselves when we think we are making considered decisions, and
revealing factors as varied as childhood memories and religious belief
that come together to influence our decisions and shape our tastes.
New York Times
and
Wall Street Journal
bestselling author Martin Lindstrom, is the CEO and Chairman of the
Lindstrom company and the Chairman of Buyology Inc. As one of the
world's most respected marketing gurus, he advises top executives at
companies including the McDonald's Corporation, Nestlé, PepsiCo,
Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom
speaks to a global audience of close to a million people every year. He
has been featured in the
Wall Street Journal
,
Newsweek
,
Time
,
The Economist
, the
New York Times
,
BusinessWeek
,
USA
Today
and the
Sunday Times
and his previous book,
Brand Sense
, was acclaimed by the
Wall Street Journal
as one of the five best marketing books ever published.
