Book description
'Carol Kennedy's The Next Big Idea should be on the desk of every
consultant.' Accountancy Age'Written with a freshness and sparkle that
belie a considerable amount of research, and provides new insights on
almost every page.' Innovation MagazineThe book that outlines the next
big idea in business - whether Larry Ellison's business strategy at
Oracle or the next hot management theory. Covers US and European
figures, concepts and ideas. Management in the 20th century was
perpetually driven by the hunt for the Big Idea - the breakthrough that
would bring greater efficiency, performance, productivity and profits to
the business organisation and greater motivation to its employees. This
book investigates where business will take its next big idea from,
whether from new kinds of gurus, research institutions studying the
lessons of natural science, practical industrialists working out
problems on the factory floor, or the best brains of Silicon Valley.
Carol Kennedy, former executive editor of Director, and voted Business
Writer of the Year (1990) is a well-known writer on management, business
and social history.
