Book description
From the co-founder and chairman of LinkedIn and author Ben Casnocha
comes a revolutionary new book on how to apply the strategies of
successful entrepreneurship to your career: in other words, how to run
the 'start-up of you'.
In a world where wages are virtually stagnant, creative
disruption is rocking every industry, global competition for jobs is
fierce, and job security is a thing of the past, we're all on our own
when it comes to our careers. In the face of such uncertainty, the key
to success is to think and act like an entrepreneur: to be nimble and
self-reliant, to be innovative, and to know how to network and stand
out from the crowd. And this is precisely what Hoffman and Casnocha
show you how to do in a book that is both inspirational and supremely
practical.
Just as LinkedIn is the one online community that no professional
can afford not to belong to, this is the book that no professional can
afford to be without.
REID HOFFMAN is co-founder and chairman of LinkedIn, the biggest
professional social network in the world with 100+ million members.
Previously he was executive vice president of PayPal. He is also a
partner at Greylock, a leading Silicon Valley venture capital firm. He
has been an early investor in over 100 technology companies, including
Facebook and Zynga.
BEN CASNOCHA is an award-winning entrepreneur and author. He has
written for Newsweek and appeared on CNN, the CBS Early
Show and Fox News. BusinessWeek named him one of 'America's
best young entrepreneurs' and he is in much demand as a public speaker.
