Book description
From Chip and Dan Heath, the bestselling authors of Switch and
Made to Stick, comes The Myth of the Garage ... and
other minor surprises, a collection of the authors' best
columns for Fast Company magazine. There are 16 pieces in all,
plus a previously unpublished piece entitled 'The Future Fails Again'.
In Myth, the Heath brothers tackle some of the most (and least)
important issues in the modern business world:
- Why you should never buy another mutual fund ('The Horror of
Mutual Funds')
- Why your gut may be more ethical than your brain ('In Defense of
Feelings')
- How to communicate with numbers in a way that changes decisions
('The Gripping Statistic')
- Why the 'Next Big Thing' often isn't ('The Future Fails Again')
- Why you may someday pay 0 for a pair of socks ('The Inevitability
of 0 Socks')
- And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the
collection is the perfect companion for a short flight (or a long meeting).
Chip and Dan Heath are the co-authors of
Made to Stick: Why Some
Ideas Take Hold and Others Come Unstuck
and
Switch: How to Change Things When Change is Hard
. They have spoken and consulted at organisations such as Nike,
Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the
American Heart Association.
