Book description
London bid leader and British Olympic hero Sebastian Coe, Tony Blair
and David Beckham all played a part in winning the most competitive
race for the Games in Olympic history. But it was far from plain
sailing and the campaign was a rollercoaster ride of emotions: full of
drama, controversy and tears from the moment businesswoman Barbara
Cassani was given the task of launching the bid in 2003, to the
fateful day in Singapore when her successor, Lord Coe, and the rest of
the world was told London had won.
Mike Lee was at the heart of this intriguing journey through the
entangled world of International Olympic Committee politics,
international sport, British politics and the media as he travelled
the world with Coe and other team members to present London's bid.
Mike Lee was London 2012's Director of Communications and Public
Affairs during the campaign to secure the Olympics for the city. He has
previously worked as a senior adviser for the Rt Hon David Blunkett MP
and as Director of Communications and Public Affairs for UEFA.
