Book description
Whether you're just starting out or have been in business for years,
it's never too late to start harnessing the incredible power of public
relations. PR Power offers advice on how to get the most from your PR
consultancy or in-house team and what to do if you're running the PR
yourself, with:
* practical hints and tips
* toolkit exercises
* case studies from real businesses
* priceless advice from leading experts in PR
PR and Communication Skills specialist Amanda Barry ran her own PR
consultancy for ten years, managing successful campaigns for major
brands and clients, among them Motorola, Lloyds TSB, Mobil Oil and
Future Network. She won the prestigious PR week 'Best Small Consultancy'
Award in 1997.
