Book description
How can you win when the only certainty is change? Highly accessible,
lively and inspiring, Velocity draws upon the authors' unique
perspectives and experiences to present seven timeless new laws for
businesses and individuals in a world that is dominated by rapid
change and digital technology.
Written as a fascinating and enjoyable conversation between the
authors - Stefan Olander, Vice President of Digital Sport from Nike
and Ajaz Ahmed founder and Chairman AKQA - Velocity's
up-to-date examples illustrate key lessons, together with insights,
ideas and inspiration that individuals and businesses should adopt to
thrive in the digital age.
Velocity shares the vision and values required to succeed with the
untold backstories to influential and iconic innovation. Fast paced,
useful, provocative and highly motivating, Velocity is a
management book that will arm you with actionable ideas to define your
future.
Features:
- 4 Velocity principles: Speed, Direction, Acceleration, Discipline.
- 7 Laws, including 'A Smith & Wesson beats four aces', 'It's
easier done than said', 'Convenient is the enemy of right' and 'No
good joke survives a committee of six'.
Ajaz Ahmed is Founder and Chairman of AKQA, the world's largest
independent innovation agency. AKQA has a legendary reputation for
innovation and has won more 'Agency of the Year' awards and
recognition for its creativity than any other comparable company in
history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox and Heineken.
Stefan Olander is the vice-president of digital sport at Nike and
one of the world's leading digital innovators. Stefan has led many of
Nike's most cutting-edge initiatives, including the revolutionary
Nike+ experience developed in partnership with Apple. Nike employs
over 30,000 people across the globe is one of the world's most
valuable brands.
