Book description
Professor Alan Rugman is one of the world's leading academics in the
field of international business and strategy. In The End of
Globalization he argues that we are currently witnessing the end of
globalization and draws on new research and analysis to argue that
globalization never really happened anyway. Like Bartlett and Ghoshal's
Managing Across Borders, this book is aimed at the market of
practitioners and policy-makers, (not academics and theoreticians)
showing them what the current state of the global economy means for
them. Global business is dominated by the 500 largest multinational
enterprises (MNEs) out of a total of 30,000 MNEs altogether. The 500
MNEs that are the engines of international business 'think regional and
act local'. Using analysis drawn from world-leading companies, Professor
Rugman looks in detail at the managerial implications of the end of
globalization, including in-depth discussion of corporate strategies,
organizational structures, and analytical methods. Dr Alan M. Rugman
is Head of International Business & Strategy at Henley Business
School. Previously, he held tenured appointments at University of
Oxford, Indiana University and University of Toronto. He has been a
consultant to many major private sector companies, international
organizations, research institutes and government agencies. He has
lectures widely throughout the world, and has also been a visiting
professor at Harvard University, Columbia Business School and the
Sorbonne in Paris.
