Book description
We all know that change is hard. It's unsettling, it's
time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal?
This is the question that bestselling authors Chip and Dan Heath
tackle in their compelling and insightful new book. They argue that we
need only understand how our minds function in order to unlock
shortcuts to switches in behaviour. Illustrating their ideas with
scientific studies and remarkable real-life turnarounds - from the
secrets of successful marriage counselling to the pile of gloves that
transformed one company's finances - the brothers Heath prove that
deceptively simple methods can yield truly extraordinary results.
Chip and Dan Heath are the co-authors of Made to Stick: Why
Some Ideas Take Hold and Others Come Unstuck. They also write a
monthly column called 'Made to Stick' for Fast Company magazine.
They have spoken and consulted at organisations such as Nike,
Microsoft, the Nature Conservancy, the Navy, USAID/Tanzania and the
American Heart Association.
