Book description
Since it was founded in 2003, Good African Coffee has helped
thousands of farmers earn a decent living, send their children to
school and escape a spiral of debt and dependence. Africa has received
over trillion in aid over the last fifty years and yet despite these
huge inflows, the continent remains mired in poverty, disease and
systemic corruption. In A Good African Story, Andrew Rugasira
argues that trade has achieved what years of aid failed to
deliver, and has provided a tantalising glimpse of what Africa could be.
As he recounts the very personal story of his company and the
challenges that he has faced - and overcome - as an African
entrepreneur, Rugasira discusses the barriers that currently prevent
fair and equal trade between Africa and the rest of the world. He sets
out the arguments for building a sustainable trade framework and
reducing dependency on handouts. And he builds up a manifesto for a
revolution in the way that Africa is perceived.
This is a book about Africa taking its destiny in its own hands, and
dictating the terms of its future.
ANDREW RUGASIRA grew up in Uganda and went to the University of
London for his undergraduate degree in Law and Economics. He later
completed a masters degree in African Studies at the University of
Oxford. In 2003, he founded Good African Coffee, the first
African-owned coffee brand to be stocked in UK supermarkets and US
retailers. He regularly speaks at leadership and business conferences,
and is passionate about initiatives that lead to community
transformation. In 2007, he was nominated as a Young Global Leader by
the World Economic Forum. He has won several awards, including the
Legatum Pioneers of Prosperity award, and in 2010 was nominated for a
Financial Times/ArcelorMittal Boldness in Business award.
Andrew lives in Kampala with his wife Jacqueline and their children.
www. goodafrican. com
@andrewrugasira
