Book description
Douglas Rushkoff was mugged outside his apartment on Christmas Eve,
but when he posted a friendly warning on his community website, the
responses castigated him for potentially harming the local real-estate
market. When did these corporate values overtake civic
responsibilites?
Rushkoff examines how corporatism has become an intrinsic part of
our everyday lives, choices and opinions. He demonstrates how this
system created a world where everything can be commodified, where
communities have dissolved into consumer groups, where fiction and
reality have become fundamentally blurred. And, with this system on
the verge of collapse, Rushkoff shows how the simple pleasures that
make us human can also point the way to freedom.
Douglas Rushkoff has written ten books on new media and popular
culture including
Cyberia
,
Media Virus
,
Playing the Future
,
Nothing Sacred: The Truth about Judaism
and
Coercion
. He has also written and presented two documentaries,
The Merchants
of Cool
and
The Persuaders
. Between 1996 and 2001 he wrote a column on interactive culture for the
New York Times
and the
Guardian
. Previous jobs have included certified stage fight choreographer and
keyboardist for the band Psychic TV. He lives in New York.
