Book description
'What if I were to tell you that a psychopathic arsonist might also
be the person most likely to save you from a burning building?'
*This book is about a special kind of persuasion:
'flipnosis'. It has an incubation period of just seconds, and
can instantly disarm even the most discerning mind. Flipnosis is
black-belt mind control. It doesn't just turn the tables, it
kicks them over.
*From the malign but fascinating powers of psychopaths, serial
killers and con men to the political genius of Winston Churchill
- via the grandmasters of martial arts, Buddhist monks, magicians,
advertisers, salesmen, CEOs and frogs that mug each other -
Kevin Dutton's brilliantly original and revelatory book explores
what cutting-edge science can teach us about the techniques of persuasion.
Dr Kevin Dutton teaches social psychology at the University of
Cambridge, where he is Research Fellow at the Faraday Institute of
Science and Religion at St Edmund's College. He regularly publishes in
leading international scientific journals and speaks at conferences
around the world.
Flipnosis
is his first book.
