Book description
The past twenty years has seen the emergence of an industry standard
model of presentation - the slide show. Yet research has shown that
audiences are deeply dissatisfied with this mode of public speaking.
In Lend Me Your Ears, Max Atkinson - a highly experienced speaker and
trainer, having been involved in speech writing for business, politics
and the arts for 30 years - uses the findings of recent scientific
research combined with the rules of classical rhetoric to highlight
the secrets of successful persuasion. Using extensive research based
on empirical evidence, Max has developed a new and provocative way of
looking at speech making, providing the reader with practical and
simple guidelines, exercises and tips to improve performance,
including:--advice on the use of classical rhetoric--how to write a
speech when in a rush--the myths surrounding visual aids --the use of
body language. And much more!
With expert advice that will appeal to everyone from experienced
CEOs to those writing that all-important wedding speech, this is
destined to be the definitive text in this area.
Max Atkinson is a Visiting Professor at the Henley Management
College, and runs a consultancy specialising in public speaking and
presentation skills. In 1985, he ran a seminar on speech writing in the
Reagan White House and, from 1987 to 1999, was a close advisor to Paddy
Ashdown, former leader of the Liberal Democrats.
