Book description
Global Communication
is the most definitive text on multi-national communication and media
conglomerates, exploring how global media, particularly CNN, the BBC,
Euronews, and Al Jazeera, influence audiences and policy makers alike.
- Includes four completely new chapters on Asian media, Euromedia,
the Middle East, and public diplomacy from a post 9/11 perspective
- Updates the story of arab media with a section on "Arab Media
and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
-
Covers the global war on terrorism and the substantial US
investment in Iraqi media
-
Provides updated accounts and overviews of the largest and most
important media corporations from around the world, from MTV and
CNN to Bollywood
-
Incorporates discussions of Hulu, YouTube, Myspace, and the
Twitter phenomenon as well as new stakeholders in global online media
Thomas L. McPhail
is a media critic and Professor of Media Studies and Fellow in the
Center for International Studies at the University of Missouri. He began
his career with the eminent media scholar Marshall McLuhan. McPhail is
also author of
Development Communication
(Wiley-Blackwell, 2009) and has served for over a decade on the
Canadian National Commission for UNESCO.
